Flower Vending Machines: Blooming the beauty of the community

In the context of the city, the community is a warm harbor for people's life, and the flower vending machine, as a bright color in the community, is quietly changing the lifestyle of residents. Next, let's walk into a successful interactive marketing case of a flower vending machine community and see how it can take root and blossom in the community.

 Precise positioning, new to the community

[Bata Flower Vending Machine] conducted in-depth market research before entering the community. They found that the residents of the community are mainly young families and retired seniors, and residents have a high pursuit of quality of life, and although the commercial facilities around the community are relatively rich, there is a lack of convenient channels for purchasing flowers. Based on this, the brand team carefully selected several locations with large flow of people in the community, such as the entrance of the community and near the community activity center, and installed flower vending machines with stylish appearance and easy operation.

Special activities to spark a boom

1. Floral lectures and practical exercises

Bata invited a professional florist to give a talk on "Decorating Your Home with Flowers" at the Community Center. On the day of the event, the florist explained in simple terms the knowledge of flower matching, maintenance, and how to choose the right bouquet according to the style of different rooms. In the on-site demonstration session, the florist selected a few bouquets of flowers from the flower vending machine, skillfully pruned and matched, and in a blink of an eye, ordinary flowers turned into exquisite works of art. Residents gathered around, their eyes full of novelty and appreciation. Subsequently, under the guidance of the florist, the residents got their hands on it and experienced the fun of flower arrangement, and everyone went home with their satisfactory works, and at the same time, they also had a more intuitive understanding of the quality and variety of flowers in the flower vending machine.

2. Community display and experience

Set up small display points in multiple prominent locations within the community to display models of flower vending machines and samples of flowers sold in real life. The staff demonstrated the operation process of the vending machine on the spot, from scanning the code, selecting the type of flowers, paying to picking up the flowers, the whole process took less than a minute, which attracted praise from the residents. At the same time, in order to allow residents to better experience the joy brought by flowers, the display point also set up a "flower check-in area", where residents can take photos and share them on social media, further expanding the brand's influence.

Exclusive offers to enhance stickiness

Users can launch community-exclusive discount cards, and residents only need to recharge a certain amount to become members to enjoy discounts. The name of the community and the logo of the flower vending machine are printed on the card surface, giving residents a sense of belonging. Members can also receive regular flower care tips, new product recommendations, and more, so they can maintain close interaction with the brand. In addition, on the birthday of members, a well-prepared bouquet of birthday flowers will be sent to bring unexpected surprises to residents.

Word-of-mouth communication, with remarkable results

Through this series of community interactive activities, the flower vending machine quickly became popular in the community. Residents spread the word, and families who didn't pay much attention to flowers began to buy them frequently. Children will use their pocket money to buy a small flower on the vending machine to give to their parents, adding family warmth; Young people will buy a bouquet of flowers on a date or special day to add romance to their lives. Elderly people also like to stop and admire the flowers in the vending machine while walking, and buy a bouquet to decorate their homes from time to time. The atmosphere of the community is made more welcoming and beautiful by these flowers.

In less than half a year, the community's flower vending machines have increased by 80 percent, sales have increased month by month, and brand awareness and reputation have increased significantly. Other surrounding communities have taken the initiative to contact the brand, hoping to introduce flower vending machines to start their own community flower journey. This case fully proves that through in-depth understanding of community needs and targeted interactive activities, flower vending machines can not only become the highlight of community commerce, but also bring color and fragrance to the lives of residents, realize the win-win symbiosis of the brand and the community, and bloom a lasting and brilliant commercial flower in the fertile soil of the community.